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Comparison of Email Marketing Services

Posted by Peter | Posted on 14-06-2010 |

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This is a continuation of the previous post (part II if you will), comparing various options to do email marketing. The previous post dealt with open source mailing list managers. This post focuses on email marketing services.

Although there are a bunch of open-source mailing list managers out there, if email marketing is key to your business, you might want to consider using a email marketing service instead.

Feature Comparison

Constant Contact Mail Chimp My Emma AWeber GetResponse VerticalResponse iContact
Free Templates 400+ 100+ No 130+ 300+ 500+ 300+
Dynamic content No Yes No Yes Yes Yes No
RSS No Yes No Yes Yes No Yes
Auto responders Yes Yes Yes Yes Yes No Yes
Spam testing Yes Yes2 No Yes No Yes Yes
Bounce Management Yes Yes Yes Yes Yes Yes Yes
Message tracking Yes Yes Yes Yes Yes Yes Yes
Click tracking Yes Yes1 Yes Yes Yes Yes Yes
API Yes Yes No No Yes Yes Yes
Social Networking Yes Yes Yes Yes Yes Yes No
Image/File hosting Yes Yes No Yes No Yes No
Archives Yes2 Yes No Yes No No No
Video No No No No Yes2 No No

1: Requires one time fee
2: Requires monthly fee / per-usage fee

Pricing Comparison

Information valid time of posting

Monthly Plans

500 1,000 2,500 5,000 10,000 25,000 50,000 75,000 100,000 150,000
Constant Contact $15 $30 $50 $75 $150 ?
Mail Chimp Free $15 $30 $50 $75 $150 $240 $380 $483 $690
My Emma $30 $45 $70 $125 $210 $387 $480 ?
AWeber $19 $29 $49 $69 $149 $150 ?
GetResponse $18 $28 $45 $65 $145 ?
VerticalResponse $10 $28 $46 $72 $120 $150 ?
iContact $14 $19 $29 $47 $74 $149 $379 $529 $699 ?

subscribers vs. price per month

If anyone has experience with these vendors, I’d love to hear about them!

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