Comparison of Email Marketing Services
Posted by Peter | Posted on 14-06-2010 |
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This is a continuation of the previous post (part II if you will), comparing various options to do email marketing. The previous post dealt with open source mailing list managers. This post focuses on email marketing services.
Although there are a bunch of open-source mailing list managers out there, if email marketing is key to your business, you might want to consider using a email marketing service instead.
Feature Comparison
| Constant Contact | Mail Chimp | My Emma | AWeber | GetResponse | VerticalResponse | iContact | |
|---|---|---|---|---|---|---|---|
| Free Templates | 400+ | 100+ | No | 130+ | 300+ | 500+ | 300+ |
| Dynamic content | No | Yes | No | Yes | Yes | Yes | No |
| RSS | No | Yes | No | Yes | Yes | No | Yes |
| Auto responders | Yes | Yes | Yes | Yes | Yes | No | Yes |
| Spam testing | Yes | Yes2 | No | Yes | No | Yes | Yes |
| Bounce Management | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Message tracking | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Click tracking | Yes | Yes1 | Yes | Yes | Yes | Yes | Yes |
| API | Yes | Yes | No | No | Yes | Yes | Yes |
| Social Networking | Yes | Yes | Yes | Yes | Yes | Yes | No |
| Image/File hosting | Yes | Yes | No | Yes | No | Yes | No |
| Archives | Yes2 | Yes | No | Yes | No | No | No |
| Video | No | No | No | No | Yes2 | No | No |
1: Requires one time fee
2: Requires monthly fee / per-usage fee
Pricing Comparison
Information valid time of posting
Monthly Plans
| 500 | 1,000 | 2,500 | 5,000 | 10,000 | 25,000 | 50,000 | 75,000 | 100,000 | 150,000 | ||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Constant Contact | $15 | $30 | $50 | $75 | $150 | ? | |||||
| Mail Chimp | Free | $15 | $30 | $50 | $75 | $150 | $240 | $380 | $483 | $690 | |
| My Emma | $30 | $45 | $70 | $125 | $210 | $387 | $480 | ? | |||
| AWeber | $19 | $29 | $49 | $69 | $149 | $150 | ? | ||||
| GetResponse | $18 | $28 | $45 | $65 | $145 | ? | |||||
| VerticalResponse | $10 | $28 | $46 | $72 | $120 | $150 | ? | ||||
| iContact | $14 | $19 | $29 | $47 | $74 | $149 | $379 | $529 | $699 | ? | |
subscribers vs. price per month
If anyone has experience with these vendors, I’d love to hear about them!
) as many of features cannot configured via the web interface. In addition, when mailing, a window pops up showing you the status of the current mailing. While this is nice, if the window goes poof, the mailing stops dead in its tracks, with no option to resume.
